We're sponsoring AFC Wimbledon because we care about the club and its mission and we think that it's a cool thing to be associated with". It's a wonderful thing, and one of the great stories in sports in the 21st century, but it is still a new thing. The sponsorship money is likely to go toward essential kit and helping pay players fair wages.
So, anything that we can do to help out with that — we're excited to do it. Green does not support AFC Wimbledon — he is a life-long Liverpool fan — but many of his literary protagonists are have-a-go heroes and the nerdfighter community that populates Youtube, Tumblr, Twitter, Etsy and the rest have a strong DIY ethic. It's a wonderful thing, and one of the great stories in sports in the 21st century, but it is still a new thing. It helped that he already had solid fundraising credentials. But, as with his Youtube output, Green is particularly focused on young people: The drive, established in , has outgrown the nerdfighter community to become a Youtube-wide event. It is aimed primarily at education channels, which incur high production costs but might not attract a big enough audience to sustain on ad revenue alone. We're sponsoring AFC Wimbledon because we care about the club and its mission and we think that it's a cool thing to be associated with". And they rebuilt it but it's still very very new. Then he approached the club, who he describes as "initially a little confused". One hundred subscribers might not earn a video maker a penny, but , might buy them a new laptop. And once content attracts a regular audience of more than one million people, those creators become managers of viable, lucrative businesses. It was a really important part of my childhood. Their aim is also to engage the community in an open discussion of P4A, its purpose and goals, since transparency is another of their key ideals: Hundreds of individuals around the world upload videos, usually in the form of a vlog, along with high-profile creators such as Hannah Hart My Drunk Kitchen and Charlie McDonnell charlieissocoollike. The sponsorship money is likely to go toward essential kit and helping pay players fair wages. While calamitous action unfolds on screen, Green imparts anecdotes, socio-political analysis and the kind of life advice you might expect from his day-job as a best selling author and progressive digital campaigner. Nerdfighters love that — they love seeing the real AFC Wimbledon replying to me on Twitter or commenting on the games. But it's not all about the unifying love of gaming. Looking to the future, Green says: Youtube makes no distinction between whether the creator is a seasoned multimedia professional, or an teenager from Hull with editing software and an Xbox. Lively interaction between Green, AFC Wimbledon and the nerdfighter community soon emerged online - in digital ecosystems designed to nurture such unlikely relationships. The goal is not to get laughs, create a viral hit, or even to be competitive; gamers and their subscribers simply love games enough to want to watch other people play. In collaboration with younger brother Hank, Green has a range of educational and vlog-based Youtube channels. Playing well helps, as does focusing on a popular game — MineCraft channels are particularly popular. For two days in December, anyone could upload a video to Youtube under the P4A banner to promote a charity of their choosing.
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