Since MTV was first introduced in , it has had a significant impact on advertising. The performance motivates the viewer to buy that particular song. In this way music videos can play an influential role in the social development of their teen-age audience by preparing them to become educated consumers. MTV was created largely to deliver consumers between the ages of 12 and 34 the median age of the MTV audience is 23 to the producers of tapes, records and videos. Research shows that the tempo of popular music is clearly represented in the visual rhythm of music video clips.
Lifestyles, fashions, cosmetics, cars and other products are promoted in the process of showcasing hip, contemporary pop music. Its primary goal is to promote the artist or band performing in a video clip, influencing consumers to purchase CDs as well as other band-related products. Advertisers started using popular culture, relying on the knowledge of TV viewers as "readers" of TV, to promote their products through intertextuality. The fast cutting that is a feature of many videos reflects the tempo of the sound track. The image of the armadillo—on the album cover, for example—may aid in recognition when a consumer is in a music store. At the same time, social and consumer behaviors are molded by the medium. In this way music videos can play an influential role in the social development of their teen-age audience by preparing them to become educated consumers. Various studies have examined how TV exposure influences consumers' perceptions of the world. MTV, Influence of June 02, A second kind of hook involves placing attractive models throughout the videos to encourage viewers to keep watching, and the sexual content of music videos is often used to encourage repeat viewing. Fox in a Diet Pepsi campaign, the soft drink company relied on his popular appeal and familiarity as a star of the long-running sitcom "Family Ties. Shaping the consumer culture Researchers who study music videos have commented on the close similarities in visual style, background music and format of MTV videos and commercials, noting that it is sometimes difficult to distinguish the two. Music videos came about as a result of a recession that occurred in the music industry during the early s. Log in or go back to the homepage. The performance thus sells not just the song but also the video itself. The connection between image and music thus becomes a branding technique. Research shows that the tempo of popular music is clearly represented in the visual rhythm of music video clips. Intertextuality has been defined as the use of recognizable textual references that allow the viewer to read the text in relationship to other texts. Similarly, it has been asserted that all the components of a music video assist in the marketing of the video. For example, in featuring actor Michael J. Not only are commercials aired during its programing, but the videos themselves can be viewed as spots for CDs and other music-related products. A similar technique was evident in a number of popular TV commercials of the s, particularly those for sporting goods such as exercise machines. To get uninterrupted access and additional benefits, become a member today. The third hook relies on the association of a musical motif with a visual image. But more often than not, the video clip sells a great deal more than just music. In the music video "Rock the Casbah" by the Clash, an armadillo appears every time the minor chord piano pattern is repeated.
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